Exhibiting at Sushi Tech Tokyo 2025: Asia’s Largest Innovation Event

Thinking about attending Sushi Tech Tokyo 2025? Here’s all the information you need to decide if your startup should look for funding in Tokyo this May.

Deciding whether to exhibit at Sushi Tech Tokyo with your startup is a significant investment. Here are some key statistics and factors to consider when making your decision:

Event Attendance and Reach

• 50,000+ Participants: This is a massive audience, including VCs, investors, fintech leaders, and potential partners.
• 500+ Exhibitors: While this indicates a competitive environment, it also shows the event’s credibility and attractiveness to industry players.
• 156 speakers, over 40% women and non-Japanese.
• 214 cooperating companies in tech, food, and project operation.

Which Investors attend Sushi Tech Tokyo

Major Japanese city infrastructure companies like NTT, Softbank, Hitachi, and others partner for this event to show off their tech and find new tech to invest in.

Global infrastructure initiatives like business France, Czech Invest, and Seoul business agency also use this as a platform to look at future investments for their government growth units.

Over 150 ambassador companies which includes incubators, VCs, and private investment funds also support and attend this event, making it a great place to meet and create relationships.

5,000+ Business Negotiations: This statistic highlights the event’s focus on facilitating meaningful connections.

How do you get in front of the right people?

One of the struggles of SushiTech Tokyo is the number of diverse companies in attendance, making it hard to share your message to the key audience. That’s why there are 3 programs you can participate in:

• The Global Startup Program, Asia’s largest such conference, which is expected to attract 50,000 visitors
• The City Leaders Program, a summit of city leaders from five continents
• The Showcase Program, a festival presenting model cities of the future, which is expected to draw 500,000 visitors.

How does a booth attract VCs?

• Booths allow a set interaction for your startup to engage a wide variety of potential interested guests.
• This will often be the first brand impression anyone can have.
• Having a strong booth can create qualified leads, and introduce you to a whole new group of investors.
• The average cost including setup, flights, hotels, and fees is under $38K. Having the contracts coming out of it are valuable.

Divadeo is a boutique booth design agency offering the premium feel and reach of large booths at a price point that startups can manage.

The cheapest 3mx3m booths get clumped together making them hard to differentiate. Often branding is a small uniform sign which doesn’t create any lasting impression. Of course the largest booths are great but can cost hundreds of Thousands of dollars and require whole teams of staff. Having a booth that gets across the key information before approaching is what creates quality leads. This can be done more affordably than you might expect!

Language barrier – our office has a mix of native English and native Japanese speakers, meaning you won’t have to deal with the struggles of navigating a Japanese environment while also trying to secure deals.

It’s also hard to find a vendor willing to give a design turnaround in just 30 days from concept to full booth

How Divadeo does it

Divadeo has a proprietary booth system that can create full wall panel advertisment displays with a preimum quality in a variety of sizes. Unlike traditional methods which glue the paper advertisments onto wood this creates a customized cloth advertisement which presents much better in expo lighting.

Additionally this panels can be arranged in such a way to promote in a variety of booth configurations. We have found this to be the most cost-effective option for the majority of our SME clients. We can also keep the displays and reuse them for future events, further offering cost savings.

Stand Out at Sushi Tech Tokyo 2025 – Contact Divadeo for a Free Consultation!